Attrition Still an Issue

Attrition had never been much of an issue with incentive trips — until a year ago. Planners report dealing with concerned spouses, while others have seen families unwilling to let both parents be away from children at the same time. Add the lower numbers of qualifiers because of the economy, and you have the potential for serious attrition.

Michelle Novoa, vice president of sales and marketing, ADI Meetings & Incentives in Tempe, Ariz., says she is seeing clients booking sm

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