And the Incentive Is a New Kitchen!

Working at Carpet Express in Dalton, Ga., Jim Young Jr. was used to incentive programs offered by major manufacturers. But when Beaulieu of America rolled out a program through Hinda Incentives, Chicago, Young took notice. He had already won a home entertainment system with a DVD, stereo, and big-screen TV; an electric paddle-boat; and trips to Aruba and Las Vegas. Now, he set his sights on furnishing his kitchen.

In one year, through obtaining points for sales of higher-grade carpets

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