Working at Carpet Express in Dalton, Ga., Jim Young Jr. was used to incentive programs offered by major manufacturers. But when Beaulieu of America rolled out a program through Hinda Incentives, Chicago, Young took notice. He had already won a home entertainment system with a DVD, stereo, and big-screen TV; an electric paddle-boat; and trips to Aruba and Las Vegas. Now, he set his sights on furnishing his kitchen.
In one year, through obtaining points for sales of higher-grade carpets