Ahead of the Pack

When it comes to setting a business goal, sustainability is about as long-term as you can get. But then Nike Inc., the company that's been telling us to "Just Do It" for a generation, or more intends on being the last "upper" left standing.

After weathering a brutal PR storm in recent years over its overseas labor practices, the $9 billion Beaverton, Ore.based corporation has spent the past year training senior managers and executives--100 in all--in sustainability theory and practice

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