Whether they are a reward for exemplary customer service or a way to retain people in a competitive job market, incentives aren't just about building sales.
1. Stimulate the sales force generally, by providing a needed change of pace
2. Introduce a product
3. Introduce a new model
4. Extend a distribution area
5. Move slow items in a product line
6. Open new accounts
7. Encourage sales of the full line, including weak items