It looks as if meeting planners are heading straight into a seller's market in 2005, according to PricewaterhouseCoopers' annual U.S. Lodging Forecast.
“The balance of power has shifted, especially during higher occupancy periods,” says Bjorn Hanson, PhD, global hospitality industry managing partner, PricewaterhouseCoopers LLP, New York. This doesn't apply just to room rates, he says, but also to F&B, meeting room charges, and other costs. “2005 will seem in many ways to be more o