18 Steal-Worthy Ideas from GameStop's Awesome Expo

Nothing says “Millennial” like PlayStation consoles, tattoos, and a few thousand tweets. But that’s just the tip of the Gen-Y iceberg when video game retailer GameStop brings together its 4,500 store managers—most between 23 and 26 years old—for the company’s Expo each August. Scroll through 18 grab-bag of low-budget, high-impact tactics here, or read the story in full, here.

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