SO YOU WANT TO SPONSOR A PRO TOURNAMENT? First task: Figure out why you're doing it. "You just don't jump into these things," says Bill Colvin, president of MarComm Partners Golf in Beachwood, Ohio. "You need a reason." Among your possible...
Alabama U.S. Space & Rocket Center Museum Beginning in the spring of 2000, you can hold a private function in a $22 million, 42-story launch tower building that contains exhibits about America's quest to reach the moon, as well as nearly 10...
* TRENDS Online Booking: When Will It Take Off? As much as the general public has embraced booking travel online, it looks like the trend will take a little longer to translate to booking meetings. "It's definitely the way that people are going,"...
The best convention and visitors bureau Web sites go way beyond a simple online brochure and make full use of the Internet with hyperlinks, color, and graphics. To identify the standouts among CVB sites, I used the following selection criteria...
THE BEST GOLF IN THE COUNTRY California's La Quinta Resort's PGA West was named Course of the Year at the first-ever APEX Awards ceremony, held in conjunction with the annual convention of the National Association of Golf Tournament Directors...
American Hole 'n One Picture this: Your top salesperson is at the tee of a par-3. His shot's going right for the flagstick. It drops in! Later, you get to hand him a huge check, keys to a sports car, tickets to the World Series, or some other...
CP REBRANDS LUXURY LINE-UP After purchasing Delta Hotels and Resorts last spring and Princess Hotels last summer, Toronto-based Canadian Pacific Hotels has taken a bold step toward global brand recognition for its high-end properties: It's buying...