Getting to Yes Image by Sarah Reid at

The world of commercial support is changing, and CME providers find themselves frustrated and confused by all the new forms, online grant-request processes, and the dearth of people to turn to for help. That's why they swarmed to a session presented by a group of pharmaceutical executives entitled, “Navigating the CME Landscape to Improve Patient Care: Pleasures, Pain, Perils, and Pitfalls of Commercial Support.” The session was part of the Alliance for CME annual co

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