Getting to Yes Image by Sarah Reid at Flickr.com

The world of commercial support is changing, and CME providers find themselves frustrated and confused by all the new forms, online grant-request processes, and the dearth of people to turn to for help. That's why they swarmed to a session presented by a group of pharmaceutical executives entitled, “Navigating the CME Landscape to Improve Patient Care: Pleasures, Pain, Perils, and Pitfalls of Commercial Support.” The session was part of the Alliance for CME annual co

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