CME 911: What to Do When Education and Marketing Meet Image courtesy of FreeDigitalPhotos.net

CME 911: What to Do When Education and Marketing Meet

How would you handle a provider whose responsibility lies with the funder first and the learners last?

Every week, there are unique situations that arise to challenge those who make a living in continuing medical education. In this column, columnists Scott Kober and Cathy Pagano invite an expert in a specific area of medical education to
talk through one such challenge in an e-mail format. In this inaugural column, they’re joined by Anne Jacobson, CCMEP, MPH, a freelance medical writer.

From: Scott
To: Cathy, Anne
Subject: CME as marketing?

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