Every week, there are unique situations that arise to challenge those who make a living in continuing medical education. In this column, columnists Scott Kober and Cathy Pagano invite an expert in a specific area of medical education to
talk through one such challenge in an e-mail format. In this inaugural column, they’re joined by Anne Jacobson, CCMEP, MPH, a freelance medical writer.
To: Cathy, Anne
Subject: CME as marketing?