Creative Group Inc.: 2015 CMI 25

Creative Group Inc.: 2015 CMI 25

Creative Group Inc.
Appleton, WI
FOUNDED: 1970
LEADERSHIP: Janet Traphagen, president; Ron Officer, chairman emeritus and senior advisor
TOP CUSTOMER MARKETS: insurance/financial services, pharmaceutical
WEB SITE: creativegroup.com
AT A GLANCE: In March, Creative Group became a wholly owned subsidiary of Direct Travel Inc., a travel management company that was formed in 2011 and now, through numerous acquisitions, is one of the largest in the U.S., with revenues of $1.4 billion. Earlier this year, Creative Group named Janet Traphagen president. The 24-year industry veteran and vice chair of the Incentive Research Foundation had served as the company’s executive vice president, sales and marketing.

Company honors in 2014 included two American Advertising Awards for creative work on incentive travel programs and an honorable mention in the Incentive Marketing Association’s Circle of Excellence Award competition for Creative Group’s own employee incentive program.
BY THE NUMBERS:
  • Corporate meetings in
    2014
     
    369
     
  • Incentive travel programs in 2014
     
    96
     
  • Meeting and incentive
    travel programs held
    outside the U.S.
    24%
     
  • Room nights booked for meetings and incentives
     
    108,000
  • Revenue from planning and executing meetings and incentives
    92%
  • Full-time employees

     
    135
  • Corporate meetings in
    2014
    369
     
  • Incentive travel programs in 2014
    96
     
  • Meeting and incentive travel programs held outside the U.S.
    24%
     
  • Room nights booked for meetings and incentives
    108,000
     
  • Revenue from planning and executing meetings and incentives
    92%
  • Full-time employees
    135
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