Aimia Proprietary Loyalty U.S. Inc.: 2015 CMI 25

Aimia Proprietary Loyalty U.S. Inc.: 2015 CMI 25

Aimia Proprietary Loyalty U.S. Inc.
Minneapolis
FOUNDED: 1938
LEADERSHIP: Kurt Paben president, channel and employee loyalty, U.S. region; Bonnie Boisner, vice president, event management, channel and employee loyalty
TOP CUSTOMER MARKETS: automotive, pharmaceutical
WEBSITE: aimia.com
AT A GLANCE: In October 2014, Aimia revamped its organization in the U.S., creating two distinct business units, Channel and Employee Loyalty and Customer Loyalty. Kurt Paben, current president of the Society for Incentive Travel Excellence Foundation Board of Trustees, was promoted from senior vice president to serve as president of the Channel and Employee Loyalty unit, which delivers meetings, conferences, incentives, and events. Both business units moved their offices to downtown Minneapolis this spring. Sixty percent of Aimia’s incentive programs were held outside the U.S. last year, including a Toyota dealer incentive that earned a SITE 2014 Crystal Award. The winning program was noted for its participation rates, program execution (300 dealers had their choice of five "once-in-a-lifetime" trips), creativity, and participant satisfaction.
By the Numbers:
  • Corporate meetings in
    2014
     
    2,311
     
  • Incentive travel programs in 2014
     
    125
     
  • Meeting and incentive
    travel programs held
    outside the U.S.
    15%
     
  • Room nights booked for meetings and incentives
     
    345,743
  • Revenue from planning and executing meetings and incentives
    87%
  • Full-time employees

     
    4,000
  • Corporate meetings in
    2014
    2,311
     
  • Incentive travel programs in 2014
    125
     
  • Meeting and incentive travel programs held outside the U.S.
    15%
     
  • Room nights booked for meetings and incentives
    345,743
     
  • Revenue from planning and executing meetings and incentives
    87%
  • Full-time employees
    4,000
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