Wyeth Study Proves CME's Value

Amid the scrutiny and investigations of the pharmaceutical industry's influence on CME, the positive effect that commercial support has on patient care often gets lost, says Jennifer Spear Smith, PhD, FACME, executive director, medical education at Wyeth Pharmaceuticals, Collegeville, Pa. “It does actually help to have data to demonstrate the value, internally and externally, of supporting CME,” says Smith. That's why Wyeth conducted an internal study in 2007, which demonstrated that