The Rule of Cool

Strategies for Drawing Gen Y Delegates to Your Meetings

Think of your Gen Y colleagues in your workplace: are they plugged in and tuned out? Or do they just appear that way to your baby-boomer eyes? How will those colleagues act or interact when they attend your next conference? What about those Gen Y physicians coming up the ranks: Will they learn the same way older physicians do?

Of course not, said Mady Keup, president, MK International, a training and research company based in Cannes, France, who spoke about Meetings in the Web

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