Reaching Out

Survey results show planners taking on multiple strategic roles

Changes to the pharmaceutical meeting planner profession have come fast and furious the past few years — from increased federal scrutiny and compliance mandates to the involvement of the procurement department to centralization initiatives. Now, with the release of what we believe is the first-ever survey of pharmaceutical, medical device, and biotech meeting planners, “The Evolving Global Meeting Management Strategy,” we can provide a detailed examination of how companies are adapting

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