The R-word. No one wants to say it, and most of all, no one wants to be in it. Recession, that is.
The topic was tackled head-on at the Second Annual West Coast Medical Device and Bio/Pharmaceutical Meeting Management Forum, where speakers and attendees shared strategies for how to survive the economic downturn. Co-organized by Medical Meetings and the Center for Business Intelligence, the forum was held December 8-9 in San Diego and attracted about 100 participants.