It's not a glamorous process. And it doesn't happen overnight. In fact, rolling out a strategic meetings management program is a pretty labor-intensive job that's often met with some tough resistance.
Just ask Tom J. Tolvé, CMP. As Novo Nordisk's senior manager of meeting operations, Princeton, N.J., Tolvé co-led the effort to put an SMMP in place back in 2005 and has helmed the program