Editorial: From Incomes to Outcomes

The amount of money involved in continuing medical education is what grabs people's attention. What we should focus on, though, is CME's results.

Mindi McKenna, PhD, MBA, director, Division of Continuing Medical Education, American Academy of Family Physicians, said something at a session at this year’s National Task Force on CME Provider/Industry Collaboration conference that has been resonating with me ever since I heard it: “We should pay as much attention to outcomes as we do to incomes.”

Yes we should. And w

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