Codes and Consequences

International Pharma marketing regs are scaring off exhibitors, creating big revenue losses for medical association meetings

Countries around the world are implementing regulations to curtail pharmaceutical marketing practices — and medical association meetings are feeling the pain. A first-time workshop at the Pharmaceutical Meeting Planners Forum brought together association and pharmaceutical planners to address this growing challenge. We caught up with presenter Gregg H. Talley, CAE, president, Talley Management Group, an association management company in Mount Royal, N.J., after the event to offer his perspect

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