CME Needs a Marketing Plan

There's a big difference between certified CME and promotion. The problem is -- legislators and other stakeholders don't understand the distinction.

The CME enterprise could use a taste of its own medicine. Education, that is. Or perhaps we should label it honestly: marketing of independent, certified CME.

Despite consistent chatter about evidenced-based education and continuous improvement, we have failed to educate regulators and other key stakeholders about what CME is and what it is not.

The result? We have not demonstrated that evidence-based CME developed in accordance with Accreditation Council for CME standa

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