The American College of Chest Physicians transforms its annual meeting exhibit floor into an education center

Al Lever and the American College of Chest Physicians offer exhibitors clinical resource centers as alternatives to traditional booths.

When he walked into a medical convention exhibit hall a few years ago and saw the backside of a life-sized model of a rhinoceros, Stan Hull senior vice president at GlaxoSmithKline, Research Triangle Park, N.C., had an “Aha!” moment. What does a rhinoceros — in this case it was a product promotion — have to do with healthc

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