Social Media Is Not the Message

Social Media Is Not the Message

While online social networking can help physicians, educators, and patients connect, its role in CME is limited.

Some in the continuing medical education community have rushed to jump on the social media bandwagon, claiming that Twitter, Facebook, and other social media will help CME achieve new heights in physician knowledge and performance.
But let’s face facts. Tweets don’t teach. At best, they are quick quips—interesting tidbits without much subst

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