Booth at the 2012 Pharmaceutical Meeting Management Forum Photo by Christie's Photographic Studios

Booth at the 2012 Pharmaceutical Meeting Management Forum

Medical Exhibitor Delivers Straight Talk on Exhibiting Challenges

Here’s what exhibitors say they want—and don’t want—for their show-floor experience.

An anchor exhibitor at large medical conventions provided some straight talk at the Survey Shows Growth, Trends, and Threats in the Exhibition Industry 2012 Exhibition and Convention Executives Forum on what his company wants as an exhibitor, highlighting a creative and successful partnership with the American College of Cardiology.

The last four years have been a ch

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