Make a Great First Impression

I WAS RECENTLY reminded of how to make a great first impression. This past August, I attended the Drug Discovery Technology conference in Boston. The discussions and demonstrations at the conference shape the ideas that will transform the treatment of diabetes, cancer, and even longevity in the future.

From a marketer's standpoint, this was an intriguing conference. The audience at this particular medical meeting was not physicians, specialists, or even registered nurses. The c

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