The KOL Is Dead. Long Live the KOL!

Key opinion leaders, or KOLs, are content experts who know their topics cold. But when it comes to providing effective CME, the question is, can they teach?

A recent discussion on the #CMEchat hashtag on Twitter (transcript is here) got me thinking about the difference between content experts who just present information and teachers who truly educate. (It set columnist Lawrence Sherman off as well;

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.