CME, Cranberries, and Cereal

LEST YOU THINK that the pharma industry is the only one to come under fire for its support of CME, check out “Food Makers Urge Doctors to Push Specific Brands,” which ran in The Wall Street Journal on May 25. The article says that major food companies are now copying pharmaceutical companies' marketing tactics — pitching their products' health benefits to physicians so that they will recommend their brands to patients. According to the article, companies are sending sales reps

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