Big Plans, Big Picture

AFTER 10 YEARS of attending Pharmaceutical Alliance for CME meetings at the Alliance for CME annual conference, Maureen Doyle-Scharff, director, professional services and medical education, Ross Products Division, Abbott Laboratories, Columbus, Ohio, was fed up. “I'm a very opinionated person, and I was moaning and groaning about how all of us get together and complain about the same things year after year and don't do anything about it,” she recalls. “And some people said, ‘If you

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