What's in Your e-Mail?

The CAN-SPAM Act went into effect January 1, restricting unsolicited commercial e-mail and imposing stiff penalties for violations. The Act defines “unsolicited e-mail” as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service” (including seminars, sponsorships, conferences, educational materials, membership drives, etc.).

Only recently has the Federal Trade Commission defined the criteria for determini

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