Trade Show Superheroes

Can a show survive, let alone flourish, without the presence of key exhibitors? How do trade show organizers detect exhibitor unrest in advance? How can they avoid key exhibitor attrition?

Michelle Bruno, a Salt Lake City-based trade show consultant, outlines the answers in a new research paper she wrote for the Center For Exhibition Industry Research called Managing the Special Needs of Key Exhibitors and Market Leaders.

Know Your Key Exhibitors

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