Marketing Your Meeting

Are you in charge of filling the seats at your events? Here's a checklist designed to help you increase your potential attendees' response rate.

Marketing Tactics - Direct mail

- Telemarketing

- Online services

- Advertising

- Fax on demand

- Direct marketing

Increase Your Response (in descending order of importance)

- Concentrate your mailing list on past attendees.

- Use dramatic headlines in promotional materials.

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