How to Heat Up Sponsorship Sales

Sponsorship sales have never been more important to the bottom line as exhibition organizers look for new ways to boost revenue streams. Here are a dozen proven tips to help your sales efforts and build exhibitor satisfaction. The first four apply to sales management, the last eight to salespeople. Good luck!

Begin with Management: The sales manager (or outside sales consultant) should identify all individuals, environmental factors, selling tools, relevant information and vari

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