Effective E-Mail

E-mail is the marketing vehicle of choice for independent planners who need to get the word out about their services. We tapped several planners for tips on how to keep recipients from hitting the delete key:

  • Use an easy-to-read font, such as Arial.

  • Address recipients by their names.

  • Avoid errors in addresses by not requiring retyping.

  • Use the BCC feature for group e-mails to avoid exposing recipients' e-mail addresses to o

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