Alumni Events and the Bottom Line

Increasingly, Large Corporations are targeting former employees in their recruiting and business development efforts, and alumni events are a key element in this strategy.

When organizing an alumni event, it's important to get executive buy-in. In planning her firm's first alumni outing, held in June, Vickie Spang, chief marketing officer at Sheppard Mullin Richter & Hampton, a Los Angeles — based law firm, ran into a small group of naysayers. But by explaining that alumni who ret

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