Build Your Own Brand to Get Ahead

Erin Johnson knew that something had to change. A few years ago, she was working in the meeting-planning department at American Express, handling big meetings and big budgets for Johnson & Johnson Co. But while everyone in her department understood the quality — and quantity — of her work, she found herself being overlooked when it came to getting recognition.

“I was doing equal work but always standing on the sidelines watching other people get more kudos,” recalls Johnson, CMP,

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