Build Your Network Now

Why do so many people not bother to network? I don't mean attend an occasional luncheon — I mean build long-term relationships and work to maintain them. No one should be so busy that they aren't thinking about their next step.

“It's a huge problem,” agrees Dawn Penfold of the Meeting Candidate Network, a meeting industry recruitment firm in New York. “My first three jobs in this industry all came to be through networking. I call it a person's ‘social capital’ — who they know i

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