Brand Yourself for Success

Marketing pro Cece Salomon-Lee on how she used social media to develop her personal brand and establish a credible voice in her industry.

Do you have a personal brand? It’s a question that Cece Salomon-Lee started pondering about two-and-a-half years ago after reading an article in Fast Company magazine titled, “The Brand Called You.”

“The idea [behind that article] was that in our day-to-day lives we market our companies, but we forget that those same strategies we are using at our jobs need to be applied to ourselves. We need to be branding ourselves in the workplace as well as in the industry,” says Salomon-

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