Starting Your Own Business: Is Now the Time?

When J.P. Morgan took over Seattle-based Washington Mutual in September 2008, the New York investment firm decided to downsize the West Coast office with the intention of ultimately moving employees east. Kathy Rust, CMP, CTC, then vice president, corporate meetings & events, declined the opportunity.

Instead, she launched Rust & Associates, an independent consulting firm, with the intention of helping companies implement strategic meeting management programs. “My role at Wash

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