Meetings Industry to Create Messaging

Meetings Industry to Create Messaging

Meetings industry leaders met in Orlando on January 15 to begin the process of creating a messaging campaign to promote the value of meetings to the public and government.

The campaign will be the next phase of the initiative that launched with the release of the landmark study in 2011, The Economic Significance of Meetings to the U.S. Economy, which reported the total direct spending associated with U.S. meeting activity in 2009 to be $263 billion.


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