You Can Plan Rich Incentive Events With a Lean Budget

Tighter budgets and continuing perception concerns have many companies toning down their incentive programs. Here’s how one planner ditched the extravagance but kept the wow.

Standard Insurance invites its sales reps and managers—and their guests—from across the country to its Annual Sales Conference. The 300 attendees have morning business sessions, free afternoons, lots of networking opportunities, and a major awards banquet on the final night of the conference.

In 2008, the event was held at the Montage Resort in Laguna Beach, Calif. For 2010, the company booked the same property. Decidedly not the same, however, was the conference budget. In fact, it w

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