face2face

You are what you wear

You know that you feel differently if you're dressed for a gala, work, or schlubbing around the house, but did you know that even wearing the same article of clothing can make you feel differently? According to this New York Times article, just donning a doctor's white coat makes you more attentive, while slipping into the same white coat thinking it belongs to a painter does nothing for you.

This interesting human quirk is being called "enclothed cognition," and it's just one more fascinating mind/body connection that I believe meeting planners need to keep in mind, whether their meeting has a dress code or not. Wouldn't it be interesting to provide attendees some sort of garment (hat, scarf, vest, whatever) that is somehow imbued with meaning the way a doc's white coat is, and see if/how the learning behaviors change?

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