According to MM&M-online, here are the top 10 product-related Web sites doctors visit, according to a study by Manhattan Research:
- 1.Pfizer‘s Lipitor.
2. Merck‘s Fosamax.
3.Shire‘s Adderall XR.
5.Bristol-Myers Squibb and Sanofi-Aventis‘ Plavix.
6.Johnson & Johnson‘s Concerta.
10. Merck and Schering-Plough‘s Zetia.
Mark Bard, president of Manhattan Research, said, “Although prescription volume is certainly an important ingredient in driving most physician traffic to a product site, the data show ‘top‘ sites typically include those with a direct-to-consumer advertising component as well as new products on the market.