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Some Friday fun

If you've ever wondered why drivers in Boston are so bad, try this game on boston.com, where you score points by driving a snowplow around Boston's famously tricky streets. It's harder than it looks!

And if you manage live meetings, you can mentally replace the snowplow with an AV cart, and the buildings with meeting rooms...oh what fun.

But it's not all just fun. Rich Westerfield, who pointed me toward this game, also thinks that games like this could be used as a sort of viral marketing for meetings and events. What a great idea to use an online game, or some other form of off-the-beaten-track tool that would spread from doc to doc without you having to send a single mailer.

Say, for bone docs, how about licensing Perspicuity's Anatomy of a Clown, or Anatomy of a Pirate? For neuro docs, would they not e-mail links to The Trepanator and, coincidentally, info about your CME activity? The possibilities are endless.

But is anyone doing it? (P.S., can you tell I love Perspicuity's designs?)

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