face2face

So, do you think Atlanta's new slogan is lame?

A lot of marketing folks do, like David Burn and Katharine Stone. The offending slogan?


Atlanta: every day is an opening day.


I have to agree—couldn't they come up with something a little snappier, especially for those of us who aren't baseball fanatics (except when the Red Sox are playing well, of course)? And the new theme song, well, I agree with one of the Metroblogger commenters that it "sounds like a poorly performed piece from American Idol."


But who am I to judge? The best I could come up with for a name for this blog is "face2face"!

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