face2face

A shining moment in marketing?

Okay, we all know about the importance of truth in advertising and all that, but some of the marketing materials I've seen for conferences and conventions have organizations promising one thing, and delivering something quite different. The effect on attendees? Just imagine if you decided to see a nice, feel-good father-son story based on this trailer, and ended up taking the whole family to see this movie instead...


(Thanks to RangelMD for the pointer!)


Update: I just found a couple more movie trailer hacks: West Side Story as a zombie flick, and Titanic as a horror movie. And yes, I really should get back to work.

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