Capsules

Scientific meetings in the pharma marketing mix

Pharmaceutical companies have been restructuring to separate their CME functions from their marketing mix—that's what they tell us at the industry meetings, anyway. So I found it kind of interesting that this survey, which John Mack, editor and publisher of Pharma Marketing News has set up to find out "where brand managers should be looking to invest their marketing dollars in the 1- to 5-year timeframe," doesn't specifically mention commercial support of CME as one of the marketing channels. While it doesn't mention accredited CME specifically, it does lump together "Scientific Meetings/Satellite Symposia/Exhibits" as a category to check off, though. To me, "scientific meetings" could mean commercial support, among other things. At any rate, I'll be curious to see the results.

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