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Rooms matter

As any meeting planner knows, the environment can make or break a meeting. And now, thanks to the Journal of Consumer Research, we'll soon have a study to prove it, at least in terms of ceiling heights. If you have a lot of details to work on, a low-ceiling room will help keep people grounded, the study found. But if you want people to concentrate on the big picture, high ceilings will help their brains get in the right frame of mind (so to speak).


Thanks to the Church of the Customer blog for the pointer!

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