face2face

The meeting planner's new normal

According to Jeff Hurt, normal ain't what it used to be, and you better get used to the idea. Coming off this year's annual conference for his association, he posts some predictions about what the "new normal" you can expect will be. And it turns out to turn some long-held beliefs on their heads. Like your meeting's history is a good predictor of the future. Not anymore, says Jeff. And if you're basing your attendance on your member list, you've gotten it backwards.

Is he right? Probably. At any rate, there's lots of interesting food for thought with no F&B guarantee (one prediction I will add is that you can expect F&B minimums--something I have been hearing lots of grumbling about in recent years--to continue to be a reason to grumble, if not outright shriek).

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