Joan Stewart, a speaker/trainer/consultant also known as The Publicity Hound, is full of great ideas for getting free publicity. Her tip for today is for those who find themselves in this situation:
- Did you ever host a big-name speaker, attract media coverage, then end up disappointed when the media covered the speech but never mentioned the name of your organization?
Of course, she has the answer. (Hint: think strategically when it comes to your logo.)
And I love the way I heard about this item: Someone who reads both her e-newsletter (which I just signed up for) and this blog suggested she get in touch with me to share the wealth. And in true publicity hound fashion, she did. Thanks, dual reader, whoever you are!
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