face2face

Good promotion idea

Premiere Speakers just e-mailed me a very cute promotion: They added a "phony speaker" to their catalog, and if you can pick him out (clue #1--it's a guy), you could win a $100 gift certificate to Morton's the Steakhouse. (Deadline: February 15th).

It made me want to go peruse the list, anyway. Seems to me this also could work for an association meeting: Just put a wringer in with your brochure and invite people to pick him/her out. And, as I'm sure this speakers bureau is hoping will happen, potential attendees who may not have looked through all your fabulous content will find some must-attend sessions and go from potential to actual registrants. Plus, it'd be a fun and interactive way to get people more involved in what you're doing. I'd do it in a heartbeat.

Premiere Speakers just e-mailed me a very cute promotion: They added a "phony speaker" to their catalog, and if you can pick him out (clue #1--it's a guy), you could win a $100 gift certificate to Morton's the Steakhouse. (Deadline: February 15th).

It made me want to go peruse the list, anyway. Seems to me this also could work for an association meeting: Just put a wringer in with your brochure and invite people to pick him/her out. And, as I'm sure this speakers bureau is hoping will happen, potential attendees who may not have looked through all your fabulous content will find some must-attend sessions and go from potential to actual registrants. Plus, it'd be a fun and interactive way to get people more involved in what you're doing. I'd do it in a heartbeat.

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