According to an article from American Demographics, "If there is one asset that is most important to Generation X parents, it's time. While Gen X dads are spending less time with their kids than Gen X moms, both are spending more time with their children than baby boomer parents. In short, Gen X parents are putting family first ."
So if you have a lot of Gen Xers in your attendee mix, expect to hear more requests for family programming. If you’re not familiar with the ins and outs of kid-friendly events, this article from Association Meetings should help.
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