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Free registration for referrals—now that's a new one

Today I got a press release from a company that was making an ">interesting offer: If a conference organizer uses the company's services in response to an attendee's referral, the company is offering to reimburse that attendee up to $500 in registration fees as a "thank-you" bonus.

I have never heard of anyone in the conference space doing something like this, but, while it seems like it could be a bit unwieldy to manage if it really catches on, what a cool idea. Leave it to the social networking folks to come up with an attendee incentive to market their stuff. I just hope that those who take advantage of it really think this is a good service for their conference, and aren't just in it for the free reg!

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